A good friend of Ten Eight has been helping us with our presentation skills over the last couple of weeks, and he introduced a new phrase to us.  ”A Tweetable So What Statement”  If you can’t give your “so what” statement in Twitter Format then it is too long.  It sounds easy, but it was harder for us then we thought.  Ten Eight’s is below.  It took a day to craft it.

So, Ten Eight.  So What?  Why do I care?  Why would I want to use it?  Here comes the tweetable so what:  ”Ten Eight turns subjective feelings about a building into objective data that helps make better real estate decision.”  BOOM!  23 characters to spare.  Retweet it, and the entire statement will still show up.

So, what is your tweetable so what statement about your service or product?  And is tweetable even a word?  Hmmmmm….